Jenna Ortega has recreated the “demure” viral TikTok trend while on set with her co-stars of the upcoming film Beetlejuice Beetlejuice.
The trend has bubbled up in recent weeks after the creator Jools Lebron began using certain phrases as a way of explaining to followers how she handles herself in public – being “very demure” while waiting to board a plane, or “very mindful” when on holiday, for example.
Since gaining traction, there have been tens of thousands of posts on the platform using the word “demure” and referencing the trend, and now Ortega has brought it into a more mainstream setting.
Appearing alongside Justin Theroux, who plays Ortega’s father in the film, Ortega mouths along to Lebron’s words, including smirking as she says, “I don’t come to work with a green cut crease,” while pointing at the shrunken-headed green prosthetic figure sitting behind her.
Jenna Ortega doing the “demure” trend in a new video for ‘BEETLEJUICE BEETLEJUICE’ pic.twitter.com/TIVJCCtqto
— Complex Pop Culture (@ComplexPop) August 15, 2024
Beetlejuice Beetlejuice, the sequel to the 1988 cult classic, is out in cinemas on September 4, and sees director Tim Burton and stars Michael Keaton, Winona Ryder and Catherine O’Hara returning to the franchise alongside newcomers Ortega, Willem Dafoe and Monica Bellucci.
Ortega plays the rebellious Astrid Deetz, the daughter of Ryder’s Lydia, as the Deetz clan return home to Winter River following the death of Charles Deetz. See the film’s trailer below.
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In other Ortega news, the Wednesday star has recently been speaking about the issue of “political correctness” in Hollywood and how she feels it can “lack honesty”.
“The business that we work in is so touchy-feely,” she said. “Everybody wants to be politically correct, but I feel like, in doing that, we lose a lot of our humanity and integrity, because it lacks honesty.”
“I wish that we had a better sense of conversation. Imagine if everyone could say what they felt and not be judged for it and, if anything, it sparked some sort of debate, not an argument. Am I describing world peace?”
She also talked earlier this month about how learning “the confidence of the average white man” helped her to pull off several aspects of her role as Wednesday Addams.